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Starting a launch

Starting a launch is a short form and a credit. Here is what it asks, what happens while the plan builds, and what to do if the build hits an error.

Last updated June 22, 2026

Starting a launch is quick. You give Nilkick a product and a couple of choices, it spends one credit, and then it goes to work building your plan.

01 · The formWhat the form asks

When you start a new launch, Nilkick asks for two things:

  • Your product URL. This is the page Nilkick studies to understand what you have built and who it is for.
  • Your target markets. Pick up to four regions you most want to reach. Nilkick pre-selects a sensible default based on where you are, and you can change it.

That is all it needs. There is no long questionnaire, because Nilkick reads the product itself rather than asking you to describe it.

02 · The buildWhat happens next

When you submit, one launch credit is spent and the plan build begins. Nilkick reads your site in depth, infers your product and audience, ranks the venues, and drafts a post for each one. This runs in the background and usually finishes within a minute or two.

While it builds, the launch shows a building state. When it is ready, you move straight into the workspace to start posting.

03 · If it stallsIf the build hits a snag

Occasionally a build fails, often because a site was slow or unreachable at that moment. When that happens the launch shows an error with a Retry button, and retrying re-runs the same job without spending another credit. If a retry still does not work, contact support and we will sort it out.

Scan before you commit

A credit is only spent at submission. If you are unsure your page is ready, run the free readiness report first and clear the on-page gaps, so the launch you do spend a credit on lands well.

FAQ

Common questions

A credit is spent when you submit the launch and the plan build begins. Running the free readiness report never costs a credit. If you are not ready to commit one, scan as much as you like first.
Related
How a launch works, step by step
A launch goes from a URL to a worked plan in a few clear stages: you start it, Nilkick studies your product and builds the plan, then you ship each post yourself. Here is the whole sequence end to end.
How launch credits work
A launch credit is what you spend to put one product in front of real audiences. One credit covers one launch: the ranked venues, a draft for each, and the workspace to ship them. Scanning is always free.
Working your plan
The workspace is where you turn a launch plan into shipped posts. Review each draft, edit it, post it yourself, and mark it done. Skip, reorder, and come back whenever you want. Here is how the workflow runs.
The Chrome extension
The Nilkick Chrome extension is a side-panel companion that puts your launch plan next to the page you are posting on, with the drafted post, a link to where it goes, and one-tap copy for every field. Here is what it does and how to install it.