Launches 2 min read

How a launch works, step by step

From a URL to a worked plan, a launch runs in a few clear stages. Here is the whole sequence, so you know what happens at each step and what is being asked of you.

Last updated June 22, 2026

A launch is the paid heart of Nilkick. It turns your product into a worked plan: the right venues, a draft for each, and a clear path to shipping them. The whole thing runs in a few stages.

01 · Start1. You start the launch

You point Nilkick at your product URL and pick the markets you care about. Starting a launch spends one launch credit. From here, the work is Nilkick’s for a moment, then yours for the rest. There is a separate guide on starting a launch that covers the form in detail.

02 · Build2. Nilkick builds the plan

Nilkick studies your product in depth: it reads your site closely, works out what the product is and who it is for, and ranks the venues where that audience actually gathers. Then it drafts a post for each venue, written to fit that venue rather than copied across all of them.

This takes a short while. You will see the plan status move from building to ready. If something goes wrong during the build, the launch shows an error with a Retry button, and retrying re-runs the same job.

03 · Work3. You work the plan

Once the plan is ready, you land in the workspace: a value-sorted list of venues to post to. For each one you review the draft, edit anything you want, and then post it yourself. You can skip a venue, reorder the list, and come back later. Nilkick marks each move done as you go. The full mechanics are in Working your plan.

04 · Reddit4. Reddit runs on its own track

Reddit is handled in its own workflow, because it has rules the others do not. Before you post, Nilkick checks your account standing and adapts what it offers you. See the Reddit guides for how that works.

05 · Finish5. You track progress to done

As you ship, a progress view keeps count of what is done, what you skipped, and what is left. When you have worked the whole plan, you can review everything you shipped or start a launch for another product.

The pace is yours

A launch is not a countdown. You can work the plan in one sitting or over several days. Nothing expires mid-launch, and your place is saved between visits.

Starting a launch

Starting a launch takes a product URL and the markets you want to reach, then spends one credit while Nilkick builds your plan. Here is what the form asks, what happens next, and what to do if the build stalls.

Working your plan

The workspace is where you turn a launch plan into shipped posts. Review each draft, edit it, post it yourself, and mark it done. Skip, reorder, and come back whenever you want. Here is how the workflow runs.

Picking the right venues

Nilkick ranks communities ahead of directories and keeps your plan short on purpose. Here is how venues get chosen for your launch, why a focused list beats a long one, and how to read the order.

The Chrome extension

The Nilkick Chrome extension is a side-panel companion that puts your launch plan next to the page you are posting on, with the drafted post, a link to where it goes, and one-tap copy for every field. Here is what it does and how to install it.