Launches 2 min read

Picking the right venues

Your plan leads with communities, not directories, and it stays short on purpose. Here is how venues get picked, why the list is focused, and how to read its order.

Last updated June 22, 2026

When your plan is built, the venues are not in a random order, and the list is not as long as it could be. Both of those are choices. Here is the thinking, so the plan makes sense when you see it.

01 · The orderCommunities first, directories second

The venues at the top of your plan are usually communities: subreddits, Hacker News, Indie Hackers, and the niche places your audience already gathers. Directories and listing sites come after.

The reason is simple. A community is full of real people who might actually try your product and talk about it. A directory is mostly a place your product sits and waits to be found. Both have value, but the first users almost always come from the conversation, not the listing. So the plan leads with the venues that move the needle.

02 · Focused, not paddedWhy the list is short

Nilkick could hand you fifty venues. It does not, because most of them would not fit your product, and a padded list just buries the few that matter.

Instead the plan is filtered to venues that actually suit what you have built and who it is for. A sharp list of ten you will work beats a list of fifty you will abandon halfway. If a venue is not a real fit, leaving it off is the right call, not a gap.

03 · Reading itHow to read the order

The list is sorted by value, so the venue most worth your time sits at the top. You do not have to follow the order exactly. You can reorder it to lead with your strongest fit or to clear the quick wins first.

You can also skip anything that does not feel right for you. The plan is a strong recommendation, not a contract.

Each draft fits its venue

Because the venues differ, the drafts do too. A Show HN post does not read like a directory listing, and a community comment does not read like a launch announcement. Nilkick writes each one to fit where it is going.

How a launch works, step by step

A launch goes from a URL to a worked plan in a few clear stages: you start it, Nilkick studies your product and builds the plan, then you ship each post yourself. Here is the whole sequence end to end.

Working your plan

The workspace is where you turn a launch plan into shipped posts. Review each draft, edit it, post it yourself, and mark it done. Skip, reorder, and come back whenever you want. Here is how the workflow runs.

How Reddit works in Nilkick

Reddit has its own workflow inside a launch, because it has rules no directory does. Nilkick finds relevant threads, drafts comments and posts, checks your account standing, and leaves every submission to you. Here is how it fits together.

The Chrome extension

The Nilkick Chrome extension is a side-panel companion that puts your launch plan next to the page you are posting on, with the drafted post, a link to where it goes, and one-tap copy for every field. Here is what it does and how to install it.