Built isn't
launched.
Most products that feel done have never actually been put in front of anyone. Nilkick measures that gap: how launched you really are. Then it hands you the map to close it, or does the closing for you.
Two numbers, weighted on purpose.
Whether you have users comes down to two things. Readiness is your page itself: sharp, clear, parseable? Footprint is your presence: does anyone know you exist?
Footprint carries more weight, deliberately. A flawless page nobody has found is still near zero. That's the entire point. You can't polish your way to launched. Every point is rule-based and checkable; the full methodology lives at how scoring works.
Paste a URL. That's the whole input.
No sign-up, no questionnaire, no "book a demo." Three things happen, in order, and you watch them happen.
You paste your link
Drop in yourproduct.com. The https:// is optional. No account, no email gate. We don't store a lead and we don't follow up. The bar is the only thing on the page for a reason.
We run the scan, never a blank spinner
First we read your page: title, meta, Open Graph, schema, llms.txt, the rendered copy. Then we run a handful of public search queries to see if you're indexed and where you're mentioned. Readiness is deterministic, so the score lands first; the map streams in right after.
You get a report you can share
A persistent page at nilkick.com/report/yourproduct.com. It reads the same whether you just ran it or someone sent you the link. It leads with the win, frames every gap as a task (never a scold), and ends with your launch map. Re-run it anytime to watch the number move.
Two pillars, five facets, zero mystery.
Every point traces to a concrete, checkable signal, so a gap is always something you can go and fix, not a vibe.
Looks right when shared + parseable: title, meta, Open Graph, canonical, favicon, HTTPS.
A stranger gets it in five seconds: one H1, a value-prop description, a primary CTA.
Indexable + AI-ready: sitemap, sane robots, renders without JS, Schema.org, llms.txt.
Does Google index your pages, and do you own your brand search? The floor of being discoverable.
Public mentions where it matters: Reddit, HN, Product Hunt, X, Indie Hackers. Usually the gap.
Square one. Barely findable.
Page is real; the world doesn't know yet.
Out there and gaining.
Ready and genuinely distributed.
Not "go market yourself." The actual addresses.
Ranked by value to you specifically, read from what your product is and where it's missing. Three tiers, each with the move spelled out.
Where your first actual users hang out: Hacker News, Indie Hackers, the right subreddits. We hand you the angle, the timing, and the etiquette so you don't get flagged.
"Show HN: Pagewatch. Get pinged when any webpage changes." Post 9am ET, Tue–Thu, live in the thread all day.
Product Hunt and the directory circuit: BetaList, Tiny Launch, Peerlist, Uneed. Mostly backlinks and reach, but cheap and worth a focused week.
Line up 5 genuine friends to comment on launch day, not 50 randoms. Once per product.
Quick wins on your own domain that close Readiness gaps and compound: the schema and llms.txt you were missing, a public demo page worth linking to.
Add SoftwareApplication schema + llms.txt. Closes two gaps and makes you parseable by AI answer-engines. 20 minutes.
What it sees, and what it can't.
The report is free. The Launch is done for you.
The map tells you exactly where to go. A Launch is the paid engine that goes there with you: a much deeper read of your product, a better plan built on it, and every move made ready.
A full crawl builds a brand + ideal-customer profile, and the whole plan is rebuilt on it. You review and correct it before anything is written.
The live threads and venues where your users are asking right now, ranked best-first. Not categories: addresses.
Every comment, post and blurb drafted and self-critiqued, ready to paste. You review and tap submit; we never post for you.
Questions, answered.
So, how launched are you, really?
Find out in 30 seconds. Paste a URL; get your score and the map to move it.
no email · no account · no gotcha
Or skip the diagnosis: start your launch · $15 flat, done for you